advertising services
Let Power Graphics help your organization create and implement a strategic marketing plan.
Planning an effective marketing strategy takes an incredible amount of time and energy. Power Graphics will help as much as needed. From designing ads to placing them Power Graphics can save you time, money and help your organization reach its goals.

Below is an example of a simple graphed strategy.

small business marketing
Small businesses can take advantage of the same marketing strategies as large firms for a fraction of the cost! The first step is to create a professional identification system that becomes the foundation for all advertising and promotion. The second step is to create an annual plan strategically placing ads when they can be most effective and to build public awareness of products and services. Each organization creates a different set of circumstances but the basic strategies remain the same. Contact Power Graphics and we can discuss your history of advertising and how we can help.
checklist for a good advertisement
The following tips are from:
  1. Make sure your ads are "on strategy" with your business positioning. A good positioning strategy ensures identification of the correct target audience for your advertising, along with a listing of meaningful features and benefits. It can provide reasons why the product is superior and unique, along with an advertising "personality."
  2. Communicate a simple, single message. People have trouble remembering someone's name, let alone a complicated ad message. Use the "KISS" principle for ad messages: "Keep It Simple, Simon." For print ads, the simpler the headline, the better. And every other ad element should support the headline message, whether that message is "price," "selection," "quality," or any other single-minded concept.
  3. Stick with a likable style. Ads have personality and style. Find a likable style and personality and stay with it for at least a year or more of ads. Changing ad styles and personality too often will confuse potential buyers. It also fights against memorability.
  4. Be credible. If you say your quality or value is the "best" and it is clearly not, advertising will speed your demise, not increase your business. Identifying and denigrating the competition should also be avoided. It is potentially confusing and distracting and may backfire on you by making buyers more loyal to competitive products, not less.
  5. Ask for the sale. Invite buyers to come to your store, send for more information, or call for information and orders in the ad. Provide easily visible information in the ad for potential customers to buy: location, telephone number, store hours, charge cards accepted, etc.
  6. Make sure the ad is competitive. Do your homework. Examine competitive ads in the media that you are planning to advertise in. Make sure your ad stands out from competitive ads. You can use personal judgment, ad test exposures to a small group of target buyers (i.e., qualitative research), or more expensive, sophisticated quantitative test methods. Compare ads for uniqueness, memorability, credibility, and incentive to purchase.
  7. Make sure the ad looks professional. If you have the time and talent, computer graphics and desktop publishing software can provide professional-looking templates to create good-looking print ads. Consider obtaining writing, artistic, and graphics help from local agencies or art studios who have experienced professionals on staff, with expensive and creative computer software in-house. They may save you time and money in the long run, with better results. Electronic ads (e.g., TV, radio, Internet) and outdoor ads are best left to professionals to write, produce, and buy for a fee or percentage of media dollars spent (i.e., generally 15 percent of gross media spending).
  8. Be truthful. Whatever advertising medium you select, make sure your message is ethical and truthful. There are stringent laws regarding deceptive practices and false advertising.
positioning strategy checklist
  1. What products or services do you offer?
  2. Who are your target buyers or end users?
  3. Where will products or services be delivered or performed?
  4. Who are your direct competitors?
  5. What unique attributes of the products or services that you offer distinguish your business from those of your competitors?
  6. Are prices set by reference to what your competitors are doing and, if so, are they higher, lower or the same?
  7. What are your business's "personality traits?"
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Power Graphics, Inc. P.O. Box 677, Bath, Ohio 44210 telephone: 330-825-0624

Updated: 6/6/09 Power Graphics, Inc. 3070 Wadsworth Road, Ste B, Norton, Ohio 44203 telephone: 330-825-0624

marketing services