Summit County Business Builder
Are you ready to build your local brick and mortar business or organization? Power Graphics can help you scale your business and increase face-to-face customer experience! Today you cannot just sit back and wait for business to come in. Companies like Amazon and others are decimating small retail shops, restaurants, bars, and service providers! you need to be on the offensive.
The Power Graphics “Branding Team” can help you navigate the tricky waters and maintain market share or even growth! We have experience and a very successful track record.
There are a lot of marketing options to navigate, and we want to help make you successful. The worst thing you can do is jump from advertising tool to advertising tool hoping for a silver bullet that will drive customers to your doorsteps!
The Power Graphics Branding Team has many tools and we know, “One Size does not fit ALL”. As an example, you have heard the saying, “Location, Location, Location”? For a local business to survive we need to know our location and or choose our location well. What are some of the variables in choosing a good business location?
- Competition
- Government Incentives
- Local Zoning Ordinances
- Per Capita Income
- Traffic Count
- Ease of Entry and Exit
- Handicap Accessible
- Rent or Buy
- Real Estate Value
- Foot Traffic
- Seasonal Traffic
- Population
- Highway Access
- Weather
- Utilities Cost
- State and Local Taxes
Let’s start with an easy one. Traffic driving past your business are all potential clients or referrals. The better your brand is displayed the greater potential there is for your success. That’s why Franchises do so well. Franchises create a brand, and they do not try to save money by not advertising properly to the local traffic.
Below is a tool provided by the city of Akron. Each green dot represents a traffic count. They do these studies for multiple reasons. You need to know how many people drive by your business or organization daily. Based on the traffic you can measure a branding make over return on investment.
To capitalize on traffic, you want to optimize your brand and offer. This can be done several ways but let me suggest Contacting Us to discuss options that are best for you.
Click on the image below and zoom in on your road and the closest green dot. How many cars drive past your company every day? How many potential new clients?
